Footwear (Spec)

Merrell/UA
Sydney, Aus

This spec project for Under Armour and Merrell Footwear was born from a desire to elevate gifted influencer collaborations into something far beyond the standard. When a friend partnered with both brands, we saw an opportunity to push the creative boundaries — turning simple product posts into a high-impact visual story.
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Shot with intention and grit, our goal was to embody peak performance and personal limits through dynamic, cinematic photography. Every frame was designed to feel raw, intense, and powerful — a reflection of what it means to go further, train harder, and perform with purpose. This wasn’t just content — it was a statement on what branded storytelling should look like.