Role: Videography + Photography
Date: February 2025
About project
Joop!
Berlin, Germany
For JOOP! Cologne, we crafted a bold social media campaign featuring model and content creator Leon Schulz, captured on location in Berlin. The shoot blended high-energy photography with dynamic video production to create a stylized social reel that reflected the fragrance’s confident, magnetic essence.
We intentionally wove Berlin’s architectural textures and lifestyle energy into the visual narrative — drawing inspiration from the city’s mood, structure, and pace to mirror the scent’s tone and vibrant color. Every frame was designed to feel as captivating and expressive as the cologne itself.
