Rich & Kind

Rich and Kind - Split, Croatia

We travelled to the Adriatic coast to shoot a summer campaign launch for Rich & Kind, a lifestyle and interior decor brand rooted in intentional design. Set against the sun-soaked textures of coastal Croatia, the shoot blended cinematic motion and curated stills to evoke the brand’s essence — relaxed luxury with heart.
As the lead creative, I directed and captured content that brought their new collection to life through visual storytelling built for social media, web, and launch assets. The balance of refinement and raw, slow living became the soul of the project — transforming our time on location into more than just a shoot, but a visual expression of what it means to live a peaceful and quiet life.